Universal Analytics Data Set to Be Phased Out
Google announced the End Of the life of Universal Analytics, and the existing UA properties become read-only and not collecting data after July 1st, 2023.
The Universal Analytics user interface and API will cease functioning after July 1, 2024 and all your data stored in UA will go away.
To keep the historical data and ensure its availability for future use, it is important to extract the data from UA using the Google Analytics API.
Despite the limited timeframe remaining, there is still an opportunity to take action. Our solution provides a convenient means to securely transfer your Universal Analytics data into an environment that you have full control over.
Universal Analytics Historical Data Backup
- Historical UA data enables the analysis of long-term trends and patterns, providing valuable insights for future strategies.
- If there have been significant events like marketing campaigns or product launches, the data may offer specialized insights for better planning and understanding user behavior.
- For those using custom dimensions, metrics, or other advanced features, the historical data may contain unique information specific to the business.
- Even if not actively used now, historical data may become valuable later for new types of analysis or unforeseen business needs.
What Comes With It?
- UA Audit & Evaluation: Understand your data's volume and nature for a targeted transition.
- Custom Infrastructure Set up servers, Matomo configuration, and Google Analytics API based on your choice—Azure, Google Cloud, AWS, Linode, or Digital Ocean. You own the infrastructure, but maintenance costs are on you.
- Efficient Data Backup: Download and preserve your UA data accurately in a new database.
- Swift Data Backup: Extract and backup UA data. About 2 months for 4 years of data with 100,000 monthly views (timelines vary).
- Secure SQL Export: Export your data in SQL format for safe, lasting storage.
- Matomo via Virtual Box: Access data easily through Matomo UI on a configured Virtual Box, right from your desktop.
Pricing Structure
One-time Setup Cost:
- Infrastructure setup, configuration, and UA data import to Matomo on your server.
- Supported Cloud Providers: AWS, Linode, Digital Ocean, Google Cloud, Azure.
- Cost: Fixed one-time fee.
Monthly Recurring:
- Server and software monitoring and backup
- Cost: Billed Monthly.
- Duration: Depend upon data (
Approximate time to download two years UA (100k traffic) data: 1 month)
Matomo Dashboard Walkthrough
By Watching the walkthrough video you gain insight into how:
- Matomo's user-friendly dashboard allows you to visualize Universal Analytics' historical data with a user-friendly dashboard.
- Matomo and Universal Analytics share a similar user interface, making navigation easy and intuitive.
- Matomo can empower you to make informed data-driven decisions based on your historical Universal Analytics data.
Features and Benefits
Data ownership and security
Ensure complete data ownership by setting up the system in client's hosting infrastructure.
Permanent backup of historical data
Provide the full DB in SQL format and the full system in a Virtual Box image.
No License Fees
Our solution is entirely based on Free and Open Source Software: no license or recurring fee to use the system after completing the backup.
Support
We provide full assistance in setting up Matomo and configuring it for backup UA data in the client's hosting infrastructure. We support Linode, DigitalOcean, AWS, Azure, and Google Cloud.
Matomo
Full access to the Matomo user interface to access the UA historical data in the future.
Flexible Plans
Full transparency in pricing. There will be a one-time setup cost and a monthly recurring backup initiation and monitoring cost till the historical data migration is completed. No charges after the backup is completed.
Estimate UA
Data Backup
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