Conversion Optimization

HubSpot Form Optimization: Should You Use Full Name or First/Last Name Fields?

Marketing | 2 min read

This article discusses optimising HubSpot forms by reducing the number of fields and combining the first and last name fields into a single full name field. It also shares how to automate the full name into first and last names using a Human Name Splitter JS Library.

Digital Marketing | 6 min read

Below you will find a list of the six biggest mistakes when it comes to landing page conversion, plus remedies on how to avoid them in 2022.

Digital Marketing | 4 min read

Imagine a visitor came to your site, two times a day. In the first instance, he found your media brand selling premium content through a Facebook advertisement in his newsfeed. He clicked on the advertisement and visited the media site. In the second instance, a few hours later during the day, after having gathered some more information he Googled the media brand name, clicked the paid search results, and landed on your site.

HubSpot Form Optimization: Should You Use Full Name or First/Last Name Fields?

How To Avoid Landing Page Conversion Killers In 2022

Last Click Attribution Leads Wrong Allocation of Marketing Budget