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Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.
Learn how to create custom channel grouping in GA4 and gain insights into your website's traffic sources. Read our guide now.
Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.
Unlock Advanced Insights with 5 Must-Have GA4 Features. Maximize Your Marketing Potential and Stay Ahead of the Competition. Discover GA4 Now!
Streamline your UA to GA4 migration with our complete checklist. Stay on top of the process and ensure a smooth transition for your website analytics.
Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.
Check out the list of frequently asked questions about Universal Analytics' end-of-life and GA4 Migration.
Want to see the result of an experiment we did on one of our high-traffic Drupal websites? Read on. This article is also a 'how-to' with an example of setup a JavaScript-based variable to track the content age group in GTM.
Integrate HubSpot forms with GA4 using our step-by-step guide. Optimize website conversion rates and improve marketing strategy with accurate tracking. Get started now!
Compare GA4 vs UA and choose the best analytics platform for your business. Learn about key features and challenges to make an informed decision.