Nisha is the content co-ordinator for Zyxware. She has been researching and publishing articles from 2015 on digital marketing, Drupal, e-commerce and the latest business trends.
Drupal Association has announced Drupal 8 End of Life (EOL) for November 2nd 2021. Interesting update regarding the Drupal 7, is it’s EOL is extended to November 28th 2022.With Drupal 9, a lot more new exciting things are in store for Drupal users.
In today’s digital world, one size fits all marketing is no longer relevant, instead, the focus is on contextual marketing and personalized customer experience across the entire sales funnel through digital platforms. Many businesses are working hard trying to build their customer engagement, but often fail because they are focused on any and all kind of interactions without considering the value that is added through the relationship. When a business uses Drupal 8 as its platform of choice, it takes ownership of the experience that is being delivered to customers.
Developments in machine learning have a great influence on the e-commerce sector. Online purchase is steadily on the rise, allowing companies to capture all kinds of data on the customer experience, including
To improve the customer experience effectively, knowing the customer is key. Knowing the customer helps in connecting your customer experience to business results.