Discover four powerful reader revenue tactics that can fuel long-term sustainability for your business. Learn how to monetize your content and engage your audience to drive revenue growth
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Learn how to effectively grow your audience and increase your online presence. Explore the 5 essential metrics you should prioritize for audience expansion and success. Start optimizing your strategies today!"
In the age of digital media, content creation and distribution have become essential tools for businesses and individuals looking to build their online presence. However, with the vast amount of content available on the internet, it can be challenging to create content that stands out and reaches its intended audience. This is where content discoverability, social media strategy, and newsletters come into play. This article will explore how media businesses can leverage these three tools to create and distribute engaging and discoverable content to their target audience. We will provide practical tips and examples that can help you improve your content strategy and increase your online reach.
This article discusses four strategies for media companies to improve user engagement on their digital news platforms, including creating a compelling landing page, enhancing social strategy, creating a seamless subscription flow, and gathering reader feedback.
Learn how four publishers utilized reader revenue tactics to boost their success and gain valuable insights for your publication's growth.
This article explores popular reader revenue models media organizations use to sustain their business models. These models include contributions, subscriptions, memberships, micropayments, bundling, and crowdfunding.
Learn how The News Minute (TNM), a digital news platform based in India, has adapted to the challenges posed by digital disruption in the media industry by prioritizing community engagement and implementing a membership-based revenue model.
The News Minute is a digital news provider that reports and writes on Indian issues, exclusively focusing on the five southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. TNM is one of India’s most-read independent digital news media organizations, with over 13 million unique monthly readers.
As decision-making is data-driven, data visualization is the most important tool for presenting your product to advertisers.
Check out the best free Drupal 9 themes used to build interactive & responsive websites for the media and publishing industry.
The traditional print medium needs to have a digital presence to survive. This piece aims to convey how and why media publishing houses need to go digital.
Drupal is highly customizable and can be scaled to meet the needs of content-heavy websites like those in the government, media, and publishing space.
Drupal CMS enables seamless connectivity between media, news, content, and audience. The growth of major news and media sites built with Drupal over the years is a testament to the transformation capability of this platform.
The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall.Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?
In Drupal 8 we can load an image using image style in a custom function using the file id of the image. For this first, we have to create an image style by configuration or create a config file for the same (Example below: image.style.sample_image_style.yml). Note that we can generate the below file after creating an image style and export the same from config synchronization in Drupal 8.
With the number of households adopting connected TV’s in their living room, the demand for video content has exploded. Online video is well poised to disrupt and woo away a large share of marketers who depended solely on television ads, to connect with their audience. To capitalize on this massive opportunity, publishers are now – subscribing to premium video feeds, rehashing old videos, mixing it with new videos, and presenting them in a way that that is relevant to the audience in their present context.
Over the past few years, the growth of digital wallet apps has been phenomenal. Driven by the adoption rate of mobile apps to check last-minute deals on travel, buy movie tickets, or order food – the digital wallet companies have grown along. Early adopters of these digital wallets were often digitally-savvy millennials that swayed for features that offered lower transaction time and convenience.
Eighty percent of the internet website audience already watch some form of video, but mainly in short form; the average length of an Internet video stream today is only about three minutes. This is changing rapidly and the long-form video, streamed, real-time, or batched, will soon become the dominant form of content. Delivering long-form video content is bandwidth-intensive. While most low-end websites have resorted to posting video content on YouTube, this might not be a good option for those media who wish to monetize the content exclusively on their website.
The success of ‘The New York Times’ shifting its focus from advertising to subscriptions first company has encouraged many other publishers like The Wall Street Journal, Bloomberg News, and the Financial Times to implement a paywall and moved beyond the free content. ‘The New York Times’ today, earns two-thirds of its revenue from subscriptions.
The solution we proposed was to switch the architecture of the banner ads from a session-based setup to a cookie-based setup which would remain independent of Drupal caching. We also recommended bringing in server level optimizations for the site which would improve the performance of the website significantly.