SEO

For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.

HubSpot is a software to attract customers through inbound marketing which means blogging, tweeting, social media, and SEO optimization etc. HubSpot provides you to manage all your marketing activities, group them by campaign and finally see a real return on investment across the entire funnel. Hubspot is all in one marketing and powerful sales platform and make marketing easier and more effective.

We are all aware about the search engines like Google, Yahoo, Yantex, Bing, etc. will blacklist the sites (In case of websites), if duplicate content has been identified. While we are establishing the business to world, we may require to implement country specific domains and multilingual support in the websites. Nobody will take care of how the search engines consider all those pages.

Global Redirect is a functional module which ensures the correct redirection of users to the alias of a given drupal path, thus avoiding duplicated content from multiple URLs. This is very important for SEO because otherwise search engines will see the same content at the Drupal path as well as at its alias causing it to believe that the site is duplicating content at two different URLs

Google Analytics is a service offered by google which is mainly used to analyze the traffic of drupal/non drupal websites. This module gives statistical information such as

The criteria required to 'stop testing' is determined by many factors. When a test plan is created it is critical to define the exit criteria. Following are some of the decisions we take to explicitly stop testing during the testing phase.

When you make a fresh installation of Drupal 7, your URL will look like the following: http://localhost/~user/drupal7/?q=userYour site should have cleaner URLs while going LIVE. This is important in the SEO aspect too. So let us see how to enable clean URLs in Drupal 7. Here are the steps to follow:

Drupal provides an extensive collection of community contributed modules that are specifically designed to make your Drupal website more visible to Search Engines. Although high quality relevant content is what ultimately decides your Drupal sites ranking in Search Engines, these modules allow you to further increase your chances of getting better rankings. Having had considerable experience in doing SEO on our own site we have identified the Top 6 SEO modules for a Drupal website. Also checkout the Top 6 Drupal modules for Drupal 6. If you are looking to get professional help to help SEO optimize your Drupal site do contact us. We can provide assistance in Drupal SEO and a wide range of other Drupal Services.