Web Analytics

Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives. In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.

Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.

Discover the power of data-driven decision-making using website analytics to optimize your online presence. Improve user experience, increase conversions, and maximize success with insights from your website data

How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates.