Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives.
In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.