User Experience

Personalization
| 6 min read
While many assume website personalization to be a luxury tailored only for major corporations, it's a potent tool that SMEs can harness to capitalize on micro-moments. By considering it not as an overwhelming venture but rather as a journey that can be started with simple steps, SMEs can progressively enhance their users' experience. Here are some manageable strategies to begin the personalization journey.
Role of UX in Digital Transformation
| 8 min read
Digital transformation and user experience (UX) are closely interconnected as they improve and enhance how businesses and users interact with technology. UX is pivotal in achieving the digital transformation's objectives and ensuring its success. This blog will explore how UX processes contribute to and align with digital transformation efforts, creating seamless and user-focused digital experiences that drive growth and customer satisfaction.
Internal Site Search
| 10 min read
Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives. In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.
| 8 min read
This project was carried out in collaboration with YNA Transformations. 24 Mantra is the customer-facing brand of an organic food company, Sresta, that envisions a better planet, enriched farmers' livelihood, and healthy customers' lifestyle. The company empowers its farmers to adopt 100% authentic organic farming practices to bring the chemical-free goodness of farms to customer's tables. Building a platform that reflects its genuineness and makes the process of the crop to package transparent was critical.