Customer Experience Strategy

While many assume website personalization to be a luxury tailored only for major corporations, it's a potent tool that SMEs can harness to capitalize on micro-moments. By considering it not as an overwhelming venture but rather as a journey that can be started with simple steps, SMEs can progressively enhance their users' experience. Here are some manageable strategies to begin the personalization journey.

Digital customer experience entails the summation of every form of online interaction that existing and potential customers have with your brand. In fact, it usually begins with your company's website.