Google Analytics

Universal Analytics Data: Should You Backup or Let Go?

Universal Analytics End Of Life
Marketing | 7 min read
Universal Analytics is shutting down, and you might be wondering what to do with all the old data. Should you keep it, and if so, how? In this article, we have a few points that will help you make an informed decision on whether to keep a historical backup of your UA data or not.
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Internal Site Search Analytics: Transforming Data into Actionable Decisions

Internal Site Search
User Experience | 8 min read
Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives. In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.
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The importance of using keywords in Content marketing

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Google Analytics | 4 min read
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.
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What Is Google Analytics and What Are Its Business Benefits?

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Google Analytics | 5 min read
When Google acquired Urchin Software Corporation almost a decade ago, it decided to use the Urchin-on-Demand to form the base of its new product called Google Analytics. This service is made available to anyone who has a Google account and provides analytical tools and statistics for SEO. Simply put, it’s a free web tool that creates comprehensive statistics about the activity on a particular website and analyses it, so the website owner can use it to their advantage.
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[Drupal] How to remove undesired local task tabs from pages programmatically

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Technical Solution | 6 min read
In Drupal, some modules add tabs to pages and these tabs(Primary tabs) are shown in the top of each page for authenticated users. Some of these tabs are not needed for some roles. There are cases where we want to hide such tabs like, Bookmarks, File browser, Orders etc., from primary tabs for roles other than administrator. We can remove these undesired tabs from primary tabs programmatically.
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