
Content, commerce, and data are something that always gels together in the context of the web. One of the success factors behind the ticket selling platform I have architected a few years ago is a good example of effectively utilizing this combination.
The key idea was to implement a system that is capable of spawning any number of front end portals - through which users purchase entry passes for events and a single backend system that can be used for publishing events, manage prices, manage orders as well as allocate entry passes associated with the event.