Articles

While many assume website personalization to be a luxury tailored only for major corporations, it's a potent tool that SMEs can harness to capitalize on micro-moments. By considering it not as an overwhelming venture but rather as a journey that can be started with simple steps, SMEs can progressively enhance their users' experience. Here are some manageable strategies to begin the personalization journey.

"Digital Transformation" is often discussed in business meetings, promising big changes and success. But to truly understand its impact, we need to explore its deeper meaning and application.

We recently experimented with AppSheet to develop a web app for managing configurations in our website personalization engine project. This blog discusses our experience and the benefits we derived from it.

This blog discusses our experience in gaining traffic from old content and talks about whether we should delete old content to get a better SEO ranking in search engines.

You might think that typing on your laptop in a coffee shop or during a Zoom call is safe and private. However, researchers have found that it's possible for someone to "listen in" on your keyboard and figure out what you're typing. This may sound like something out of a spy movie, but it's a very real concern.

Google is making changes to its search results, affecting FAQ and How-To rich results. FAQ rich results will now only be displayed for authoritative government and health websites, while How-To rich results will be limited to desktop users. These changes won't affect a site's ranking, and website owners don't need to remove existing structured data. Read more to understand these changes better and to learn about the actions you may need to take

Universal Analytics is shutting down, and you might be wondering what to do with all the old data. Should you keep it, and if so, how? In this article, we have a few points that will help you make an informed decision on whether to keep a historical backup of your UA data or not.

Discover the vital role of SEO( Search Engine Optimization) in digital marketing, focusing on optimizing websites for improved search engine visibility. Gain insights into its potential, limitations, and practical expectations for website owners, demystified in this comprehensive blog.

Leveraging collaboration tools like Mattermost or Slack, and integrating them with issue-tracking/project management systems like Redmine, Jira, or Trello using Low code, No code tools like Make or Zapier can enhance productivity and simplify various organizational tasks. In this blog post, we will explore how a successful IT Support Ticket System was created by integrating Mattermost and Redmine, paving the way for limitless possibilities in optimizing internal communication and workflow management.

Digital transformation and user experience (UX) are closely interconnected as they improve and enhance how businesses and users interact with technology. UX is pivotal in achieving the digital transformation's objectives and ensuring its success. This blog will explore how UX processes contribute to and align with digital transformation efforts, creating seamless and user-focused digital experiences that drive growth and customer satisfaction.

Unleash the Power of GA4 E-commerce Reports: Propel Your Online Business with the Latest Updates! Stay ahead in the digital landscape with actionable insights and analytics, harnessing the full potential of GA4 e-commerce reports to drive unparalleled growth and success.

Asset Expiry Tracker is a tool designed for system administrators or project managers to effortlessly manage and track the expiry dates of critical services and assets, such as SSL certificates, domain names, and more. With Asset Expiry Tracker, admins can set personalized reminders, ensuring timely renewals and preventing potential service disruptions.

This blog talks about how the website testing team saved time by automating the testing of broken pages errors on a website after migrating from a legacy version of Drupal CMS to the latest version using Google Sheets and App Script.

Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives. In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.

Digital transformation and IT enablement are two distinct initiatives that organizations often encounter in their pursuit of modernizing their operations. These terms are sometimes used interchangeably despite their differences, leading to confusion in the business landscape. However, it is essential to understand that these initiatives differ significantly in their objectives, scope, and impact. This blog post will dive deep into the distinctions between Digital Transformation and IT Enablement and provide real-world examples to help business owners make informed decisions.

Are you perplexed by data on certain pages that seem to be missing from your Google Analytics 4 (GA4) reports? Do you find discrepancies between the numbers displayed in GA4 Search Console reports and the actual data in the search console? The answer to these puzzling situations lies in a concept called "Thresholding", implemented by Google to prevent anyone from identifying the user based on the information available.

Discover the top marketing automation tools preferred by Fortune 500 companies. Find the perfect automation solution for your business needs

Discover the power of integrating email campaign tool with your sales CRM to manage your email marketing campaigns efficiently. Learn how we streamlined campaign responses, automated lead management, and enhanced task handling for prompt follow-ups. With Make's Webhook and Google Sheets' automation capabilities, we achieved a seamless end-to-end solution, eliminating manual efforts and reducing response times. This transformative integration has empowered us to focus on meaningful interactions, nurture valuable connections, and drive tangible business results.

In the ever-evolving realm of Drupal web development, adaptability and swift implementation of feature requests from business owners are paramount for successful digital ventures. When faced with the challenge of meeting the dynamic demands of the operations team and ever-changing business requirements, relying solely on native implementations can lead to prolonged deployment times and missed opportunities. Learn how we have leveraged no-code, low-code solutions and Drupal to quickly deploy a feature that made a media portal's lead management process efficient.