Streamline your UA to GA4 migration with our complete checklist. Stay on top of the process and ensure a smooth transition for your website analytics.
Articles
Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.
Drive more conversions with expert email segmentation tips and tricks. Learn how to tailor your messages for increased engagement and sales.
Upgrade your marketing game with 7 essential Martech tools. Boost analytics, streamline automation, and achieve impressive results.
Get Inspired: 5 Fortune 500 Marketing Case Studies to Boost Your Campaigns! Uncover proven strategies and supercharge your marketing initiatives.
This blog discusses the beauty of a regular expression matcher code developed by legendary computer scientists Brian Kernighan and Rob Pike.
Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!
"The Mythical Man-Month" by Frederick P. Brooks Jr. is a classic book that explores the challenges of managing large software projects and offers valuable insights and advice for overcoming obstacles. While the book primarily aims at people working in software development, its lessons can be applied to any project or area of work. One of the key lessons from the book is the importance of shifting from problem-focused to solution-focused thinking, communicating and collaborating effectively, and managing complexity.
We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.
Explore the importance of digital marketing testing and learn how effective testing strategies can boost your campaigns and drive success in today's digital landscape.
Learn about the results of a digital marketing experiment that tested the accuracy of tracking ad impressions using our website personalization tool.
Learn how to use the Playwright tool to automate testing for web applications. Discover the advantages of Playwright, such as its handling of asynchronous events and its built-in features like test generator, inspector, fixtures, screenshots and videos on test failures, retries, and auto-waiting mechanism. Follow along with a step-by-step example on how to test a job listing page on our website and check for job code auto-population in the form.
Learn how to use ffmpeg to optimize screen recordings and reduce their file size without losing visual quality. Discover the power of the mpdecimate and setpts filters to remove duplicate frames and increase playback speed respectively. Improve the user experience by making your screen recordings more manageable and efficient with ffmpeg.
This article discusses how to accurately track impressions in personalized advertising campaigns on a website. It explains how traditional methods of impression tracking can lead to inflated counts, inaccurate measurements and how using the IntersectionObserver API can provide a more accurate understanding of campaign performance.
Discover the steps to start a link-building campaign effectively with the Semrush link-building tool.
Website personalization is tailoring a website's content and user experience to match individual users' preferences, interests, and behaviour. Message delivery is a key component of any personalization engine. This article discusses 2 common algorithms used to pick a message from the set of messages provided by the personalization engine.
Personalizing a website's content and user experience is one of the most effective ways to engage visitors and convert them into customers. This article attempts to provide a high-level overview of the website personalization engine we are developing.
Ensure SEO success with our vendor selection checklist. Choose the right SEO partner for your business needs and watch your rankings soar.
Discover different types of drip campaigns for increased engagement and conversions, and capitalize on their 80% higher open rate.
Redmine is a flexible, free and open source project management tool with powerful features like multiple project management, customizable workflows, and the Agile plugin. It's also more cost-effective than other project management tools like Jira. This article talks about how we use Redmine since 2010 for our projects.