Digital Experience

Incorporating website analytics tools such as Google Analytics enables tracking a visitor's interactions on a website. Beyond monitoring page views and other default events, one particularly promising area lies in on-site or internal site search. By analyzing how visitors engage with internal site searches, valuable insights can be gleaned, empowering digital transformation initiatives. In this article, we will explore the advantages of tracking internal site search, its impact on enhancing the user experience and the key performance indicators (KPIs) organizations should monitor.

The Indian fintech market can transform financial services for the underserved rural population. With high digital adoption rates and widespread internet access, fin-tech companies can leverage a rural-centric business model, personalized credit products, and enhanced user experiences to bridge the financial inclusion gap.

Learn how content personalization can transform your digital business. Get started with the tips and tricks in this comprehensive article.

AI is redefining content marketing by predicting user behaviour for companies and helping them in content creation, automation, and personalisation. Learn how to leverage artificial intelligence in your content marketing strategy.

Digital customer experience entails the summation of every form of online interaction that existing and potential customers have with your brand. In fact, it usually begins with your company's website.

Universities have to adhere to a consistent content strategy and remain compliant with their high standards in terms of accessibility and security. Drupal ticks all the right boxes and hence stands tall among other CMS, making it ideal for making higher education websites.