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Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers.

In this era of instant publishing, media organizations with a massive amount of assets such as photographs, PDFs, graphics and videos require the means to centrally store and process them in order to share them across multiple websites. Media companies have to manage and distribute relevant digital content across these multiple locations in the right size, with the appropriate titles and with the necessary copyright information.

As a user and developer, you would have surely heard about Drupal, an open source Content Management system (CMS) that has great developer network and is free and most secure too. All said and done, if you decide to make the transition from your existing CMS to Drupal, you would surely want to understand the steps to be taken, the cost involved etc. before you take the plunge.

Drupal is an open source, free-to-use content management framework that has been written in PHP. It is distributed under the GNU General Public License that assures the end-user the freedom to copy, modify and share the architecture in accordance with his/her requirements.

Drupal is a free and open-source content management system that runs on PHP. Today, the Drupal community is backed by over a million developers and users. Several high profile websites including the top government websites in the world runs on the Drupal Framework. But why are so many institutions and businesses switching over to Drupal? Drupal offers the best features and flexibility to build a vibrant website which is safe and secure. Here are 8 reasons why you should use Drupal for your next website:

Google SERP (Search Engine Results Page) plays a vital role in deciding the future of any business, especially online businesses. Search engine results are responsible for driving traffic to websites and the results which are displayed on the first page are the most attractive to users like us.

Responsive sites and adaptive sites are the same in the sense that they both change appearance based on the browser environment they are being viewed on. One of the major challenges in creating a web design is how to create one that has lasting value, at least for a planned period of time. It is more likely that a first time visitor/customer may not be familiar with your products or services. There are other possibilities that your visitor is in a real hurry, or they’re on an iPad, at a coffee shop. Or maybe they’re on some device for which a website hasn’t been planned yet.

From schools to prestigious universities; Drupal is the preferred content management system for many higher education institutions across the world. In fact, today, almost 71 out of 100 top universities in the world including Harvard University, Stanford University, and Cambridge run on Drupal.

The healthcare and medical industry has made rapid strides in research and innovation, with the best of doctors, researchers, and other professionals being available. Despite these advancements, the industry lacks the necessary technical innovation as far as web technology is concerned.

Theming in Drupal 8 is a lot different. This article gives you a comprehensive insight into how to port your Drupal 7 theme to Drupal 8.

If you're looking to take your business to new heights, hiring the best Drupal developers is essential. Discover why expert Drupal developers are a game-changer, and how you can find the top talent to give your business a competitive edge

Colleges and universities were the early adopters of web technology. The education sector, especially the higher education sector, designed customized websites to promote their educational activities, news and events online.

The health sector in our country is undergoing rapid growth, throwing up a whole lot of possibilities and challenges for the industry. It is one of the largest sectors in India, in terms of employment as well as revenue. Today, the Indian healthcare market today is pegged at US$ 100 billion and is expected to touch US$ 280 billion by 2020.

With the proliferation of new technologies, the entire business model in the entertainment and media industry has undergone a dramatic change – this has facilitated the creation of new business needs, and customization has become the latest mantra that fosters communication, sharing, originality, and pro-activeness. The tremendous growth in digital communication has spurred an increase in the audience, while throwing up numerous bottlenecks that need to be effectively addressed.

As one of the largest exclusive Drupal agencies in India and having trained close to 200 employees over its 10 year history we are probably one of the very few Drupal firms in India in a position to take this effort that could in turn help a lot of other Drupal companies. We are looking to compile and publish our Drupal Training Curriculum in an effort to come up with a standard approach towards training developers in Drupal companies. We are looking to complete this exercise by March 31, 2016 and will be publishing the learning objectives, syllabus and curriculum under GFDL license.

You all know that, unlike a normal website, an e-commerce website sells its products or services online. Customers visit these websites not only to gather information but to also make a purchase, and this calls for an extremely user-friendly experience.

Ecommerce has grown exponentially over the last twenty years and has become an integral part of our lives. Today, with the proliferation of Internet and mobile devices, consumers have multiple options to browse through before choosing a product. Hence, it is important to provide consumers with a user-friendly experience and easy payment methods.

Migrating content to a Drupal site is usually a painless experience because Drupal is quite well structured. Even if we were to move the content from non-Drupal database to Drupal database without the help of any API or migrating services, all that is required is to understand the database structures of both sites and then write a series of SQL queries that copies the content from any non-Drupal database to Drupal database; which can be done by any above average Drupal developer.

The term ‘Migrate’ in the context of Drupal means re-creating the content and configuration of a source site (usually Drupal 6 or Drupal 7) in a new Drupal 8 installation. In earlier versions of Drupal, the common practice was to provide an upgrade path. i.e., update the code to the latest version and then upgrade the database structure according to the code. Once it is done, the content is updated separately.