Digital Marketing

If you are a blogger, you might know that the real effort lies in blogging on a routine basis. This is a vital element that adds to the credibility of a blog. It is essential to create an effective blogging strategy that would enable you to plan well in advance and implement it precisely. Your blog should keep your target audience informed, entertained as well as educated.

The one thing that all bloggers want is to boost traffic to their blog. However, everyone does not have the appropriate online writing strategies. Blogging can be a really tough job. It requires a lot of time, money, and considerable experience to create a business blog that people like to read and follow. Moreover, you have to deal with a lot of competition.

Your web content speaks volumes about your organization. Having a well-written, compelling copy on your website is one of the most essential things you can do for your business. Although content development is a time-consuming process and requires a bit of effort, a copy free of any errors is one of the best PR tools for your business. Good copy will not only help to get back links but also enhance the reputation of your brand.

If you are planning to set up a content marketing team, then you should hire people who have excellent writing skills. The potential candidate should be a good communicator and must be able to speak and write in a manner that engages people and keeps them informed. Nurturing your writing skills could be really beneficial for your career.Writing need not be an intimidating process and anyone can develop their writing skills if he/she has the discipline and a strong determination to learn. Here are some of the ways in which you can improve your writing skills:

Article marketing has become one of the most popular ways to make money online. This is because people constantly search for information related to products and services on the Internet. Moreover, it helps to generate more interest about your products/services and builds brand recognition and credibility among your customers. A well-written article would surely help to build trust, and also help in increased lead generation. Given below are a few tips for writing great articles:

When writing web content, you should picture the prospective customer reading your text. Treat your web visitors just like people who are fond of reading printed text. However, there is one thing you need to remember: web copy is entirely different from print copy and web copy is often scanned or may be glanced at, but not essentially read.

High-quality, original content plays an important role in improving search engine rankings and driving more traffic to your website. In case of content duplication, Google would penalize your website. A website with well-written content not only enhances your site’s rankings but also has a very positive influence on your business.

Well-written, informative, and engaging content is a vital element of a website. It not only attracts attention but also drives more traffic to your website. A successful content strategy involves several decisive components including planning, creating, promoting and measuring the performance and optimizing the content for success.

Good quality content plays a significant role in SEO. Regularly updating your website with well-written, high quality content is important for various reasons:

Social media and blogging have dramatically transformed the business world, and opened new avenues even for the smallest organizations. The latest entrant in the bandwagon is 'Content marketing strategy.'

I have used universal font WOFF also known as Oswald for one of Drupal sites header navigation menu bar links as font style. A font(WOFF) is truly universal means the availability is improved and also the font uses less bandwidth with compressed data, which loads the websites faster.

Search engine optimization plays a crucial role in the success of a business. Search engine optimization or SEO refers to a set of rules that needs to be followed to optimize websites for search engines and to significantly improve search engine rankings. Moreover, it is also a wonderful way to enhance the quality of web sites by making them more user- friendly, and easier to navigate.

Has the marketing department in your organization given thought to the SEO strategy for 2015? If not, then get rid of your outdated SEO strategy and prepare a new one for the new year.

Website optimization is an important yet frequently overlooked component of web development and maintenance. In fact, quite often, the term ‘website optimization’ is confused with search engine optimization. Website optimization includes server-side optimization, assets optimization, and platform optimization.

A social media page and a website are very different from each other, yet very significant and contribute to your web presence. Although, both of them share the same purpose in certain aspects like building brand recognition, the audience they are targeted at could be different. Gathering a wider audience is of prime importance to small businesses. Just like websites, social media presence is necessary in today’s business environment.

Web presence refers to the impact of a company or an individual on the World Wide Web. Web presence is usually achieved through websites, social media pages, and online advertisements. However, for a strong and effective web presence, an organization needs to have all three of these and more.

Google AdWords is an advertising service by Google mainly focused on keywords. We create ads based on keywords. These ads will show up when a user searches for our keyword. For example, if we have a shopping cart site and created an ad for 'Shoes'. When a user searches for shoes, hopefully the ad is to show up in the header, footer and sidebar of the search results.

According to estimates, as of July 2014, the Internet is used by over 2.8 billion people, out of which 70 percent use it on a daily basis. Studies show that the number of Internet users has increased tenfold from 1999 to 2013. These figures are enough to convince a smart person to have their own spot in cyberspace.